Faculty Publications

Journals

     Exploration of Indian rural markets and marketing Parida, R. R; Sahney, S. Asia Pacific Journal of Marketing and Logistics, 30(2), 297-308.
     Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework Arora, S; Sahney, S Journal of Consumer Marketing, 35(4), 438-450.
     Price and Trade Size Clustering:Evidence from the National Stock Exchange of India Mishra, Ajay Kumar; Tripathy, Trilochan Quarterly Review of Economics and Finance, 68(3), 63-72.
     Optimal loading of double-stack container trains. Upadhyay, A; Gu, W., & Bolia, N. Transportation Research Part E: Logistics and Transportation Review, 107, 1-22.
     A hybrid approach for quantifying supply chain risk and prioritizing the risk drivers: A case of Indian petroleum supply chain. Tarei, P. K; Thakkar, J. J and Nag, B. Journal of Manufacturing Technology Management, 29(3), 533-569.
     Impact of the antecedents of eWOM on CBBE Sijoria, C; Mukherjee, S; Datta, B. Marketing Intelligence and Planning, 36 (5), 528-542.
     Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework Chowdhury.S, Mukherjee, S., Datta, B. The Marketing Review.
     Impact of the antecedents of eWOM on CBBE Sijoria, C; Mukherjee, S; Datta, B. Marketing Intelligence and Planning, 36 (5), 528-542.
     Impact of the antecedents of eWOM on CBBE Sijoria, C; Mukherjee, S; Datta, B. Marketing Intelligence and Planning, 36 (5), 528-542.
     Impact of the antecedents of eWOM on CBBE Sijoria, C; Mukherjee, S; Datta, B. Marketing Intelligence and Planning, 36 (5), 528-542.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.