Faculty Publications

Journal Articles

     Exploration of Indian rural markets and marketing. Parida, R. R; Sahney, S. Asia Pacific Journal of Marketing and Logistics, 30(2), 297-308.
     Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework. Arora, S; Sahney, S Journal of Consumer Marketing, 35(4), 438-450.
     Price and Trade Size Clustering:Evidence from the National Stock Exchange of India. Mishra, Ajay Kumar; Tripathy, Trilochan Quarterly Review of Economics and Finance, 68(3), 63-72.
     Optimal loading of double-stack container trains. Upadhyay, A; Gu, W., & Bolia, N. Transportation Research Part E: Logistics and Transportation Review, 107, 1-22.
     A hybrid approach for quantifying supply chain risk and prioritizing the risk drivers: A case of Indian petroleum supply chain. Tarei, P. K; Thakkar, J. J and Nag, B. Journal of Manufacturing Technology Management, 29(3), 533-569.
     Impact of the antecedents of eWOM on CBBE. Sijoria, C; Mukherjee, S; Datta, B. Marketing Intelligence and Planning, 36 (5), 528-542.
     Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework Chowdhury.S, Mukherjee, S., Datta, B. The Marketing Review.
     Quality of tourism destination–a scale development. Mukherjee, S.; Adhikari, A.,and Datta, B. (2018). Journal of Indian Business Research.10 (1), 70-10.
     Equity Values and Prediction of Earnings with Disaggregation of Earnings in an Emerging Market. Kumari, P; Mishra, C. S. Global Business Review, Page: - (Accepted/In-Press).
  Factors influencing Share Buyback Decisions of Indian Companies. Jena S. K; Mishra C. S; Rajib P. South Asian Journal of Management, Page: - (Accepted/In-Press).
  Value Relevance of Earnings and Book Value in India: Significance of Accounting Regulation Reforms and Intangible -Intensity in an Emerging. MarketKumari, P; Mishra, C. S. International Journal of Accounting, Auditing and Performance Evaluation (Accepted/In-Press).
  A BSC-ANP approach to organizational outsourcing decision support-A case study. Modak, M; Ghosh, K. K. & Pathak, K. Journal of Business Research (In Press).>
  Estimating digitization efforts of complex product realization processes. Pal, P; Ghosh, K. K. The International Journal of Advanced Manufacturing Technology, 95(9-12), 3717-3730.
  Significance of Industrial Engineering Competencies to Introduce New Automotive Variants: A Study Perspective. Rohit, K; Ghosh, K.K. and Bhattacharya, S. Industrial Engineering Journal, XI (2), pp.14-19.
  Assessment of Significance of Safety Life Cycle Management (SLCM) Approach Using IEC61508 Safety Standard Towards Its Implementation in the Foundry Shop: Case Study of a Pump Manufacturing Industry. Rohit, K; Verma, P. L., & Ghosh, K. K. In Industrial Safety Management (pp. 129-141). Springer, Singapore.
  Forecasting Stock Market Volatility and Information Content of Implied Volatility Index. Pati, Pratap; Barai, P.; and Rajib, P. Applied Economics, 50(23), 2552-2568.
  Development of Stock Market and Economic Growth: The G-20 Evidence. Pradhan R.P. Eurasian Economic Review, 8, 161-181.
  Exploration of Indian rural markets and marketing. Parida, R. R; Sahney, S. Asia Pacific Journal of Marketing and Logistics, 30(2), 297-308.
  Antecedents to consumer's showrooming behaviour: an integrated TAM-TPB framework. Arora, S; Sahney, S. Journal of Consumer Marketing, 35(4), 438-450.
  The New Amby: The Second Debut. Adhikari A.; Mukherjee S. Asian Case Research Journal. National University Singapore (Forthcoming).
  Forecasting crude oil price volatility in India using a hybrid ANN-GARCH model. Ahmed A; Bhattacharya S. Journal of Business Forecasting and Marketing Intelligence. 4(4), 446-457.
  Corrections in Heston model derivations for bond options. Mandal, S. and Bhattacharya, S. International Journal of Bonds and Derivatives, 4(1), 1-9.
  Significance Of Industrial Engineering Competencies To Introduce New Automotive Variants: A Study Perspective. Kumar R; Bhattacharya S and Ghosh K. Industrial Engineering Journal, XI (2).
  Linkage between contextual factors, knowledge, sharing mediums, and behaviour: Moderating effect of knowledge sharing intentions. Dey, T.; Mukhopadhyay, S. Knowledge and Process Management, 25(1), 31-40.
  Influence of behavioural intention, trust and affective commitment on knowledge sharing behavior.Dey, T., & Mukhopadhyay, S. International Journal of Knowledge Management,, Page: (Accepted/In-Press).
  Empowering leadership and constructive voice behavior: a moderated mediated model. Jada, U. R.; Mukhopadhyay, S. International Journal of Organizational Analysis, 26 (2), 226-241.
  Empowering leadership and LMX as the mediators between Leader's personality traits and Constructive voice behavior. Jada, U. R., & Mukhopadhyay, S. International Journal of Organizational Analysis (Forthcoming).
  Signaling service quality through price and certifications. Chatterjee, Swagato. Global Business Review, 20 (6), Forthcoming.
  The Impact of Actual-Service-Provider Failure on the Aggregator. Chatterjee, Swagato. Journal of Strategic Marketing, Forthcoming.
  The moderating role of loyalty in predicting future purchase behavior. Chatterjee, Swagato; Sainath, C N and Shainesh G. Journal of Indian Business Research, 10(2), 151-169.
  Modeling loyalty intention and word-of-mouth behavior towards fast moving technology products (FMTP). Chatterjee, Swagato. International Journal of E-Services and Mobile Applications, 8(3), 20-37.
     Assessing cognitive ethical logics for commercial emotions. Mukherjee; Bhal K. T.IIM Kozhikode Society and Management Review, 7(2), 1-13.

Book

  Consumer Behavior by Sahney S. (Published by: Oxford University Press, 2017).

Case Studies

  Gender effects on impulse buying behavior. Prakash, G., Sahney, S., Kodati, S., & Shrivastava, A. Emerald Emerging Markets Case Studies, 7(4), 1-12.
(SELECTED FOR HIGHLY COMMENDED EMERALD LITERATI AWARDS 2018).
  Differential Choice Behavior among MBA Aspirants. Prakash G., Sahney S. ET Cases, BA-1-0004 Page: 1-11.

Journal Articles

  Cultural influence on brand loyalty of rural consumers in the Indian context. Parida, R. R; Sahney, S. Journal of Asia Business Studies, 11(1), 60-72.
  Understanding consumer's showrooming behaviour: Extending the theory of planned behaviour. Arora, S; Singha, K. & Sahney, S. Asia Pacific Journal of Marketing and Logistics, 29(2), 409-431.
  Webrooming behaviour: a conceptual framework. Arora, S; Sahney, S. International Journal of Retail & Distribution Management, 45(7/8), 762-781.
  Does investment style effect portfolio returns: a study on Indian markets. Misra, A. K., & Mohapatra, S. Global Business and Economics Review, 19(3), 339-355.
  Liquidity Beta Dynamics on Indian Stock Market. Kumar, G., & Misra, A. K. Journal of Management Research,17(1), 47-53.
  Intraday Pattern of Stock Price Adjustment to Information: A Study of NSE. Siddiqui, A. A., & Misra, A. K.
  Real Versus Accrual-based Earnings Management Do Indian Firms Prefer One over the Other?. Rajib, P; Mishra, C. S. Paradigm, 21, 156-174.
  Performance evaluation of outsourcing decision using a BSC and Fuzzy AHP approach: A case of the Indian coal mining organization. Modak, M; Pathak, K. & Ghosh, K. K. Resources Policy, 52, 181-191.
  A behavioural explanation to the asymmetric volatility phenomenon: Evidence from market volatility index. Pati, Pratap; Rajib, P.; Barai, P. Review of Financial Economics,35, 66-81.
  A Markov-Based Model for Information Security Risk Assessment in Healthcare MANETs. Das S; Mukhopadhyay A; Saha D and Sadhukhan S. Information Systems Frontiers, 1-19.
  The role of non-marketable assets to determine the cost of capital: Evidence from India. Das, Sudipta; Barai, P. Asian Journal of Business & Accounting,10(2), 77-104.
  ICT-finance-growth nexus: Empirical evidence from the Next-11 countries. Pradhan, R. P; Arvin, M; Nair, M., Bennett, S. & Bahmani, S. Cuadernos de Economía, 40 (113), 115-134.
  What makes eWOM Viral?. Sijoria C; Mukherjee, S. and Sengupta, S. International Journal of Internet Marketing and Advertising; 11,( 4).
  Consumption and Purchase Patterns among Bottom of Pyramid Consumers: Propositions, and Implications for Public Policy. Singh, R; Mukherjee S and Mishra, H. IIM Calcutta Working Paper Series.
  Family firms, board structure and firm performance: evidence from top Indian firms. Bhatt R. R; Bhattacharya, S. International Journal of Law and Management, 59 (5), 699-717.
  Role of Social Detachment in Coping With Death Anxiety: A Case of Elderly Hindu Pilgrims. Maheshwari, S; Mukherjee, T. OMEGA-Journal of Death and Dying,1-27.
  Understanding Promotional Service Interactions through Social Exchange Theory of Affect. Mukherjee, T; Bhal, K. T. Journal of Promotion Management, 23(5), 689-707.
  Do They Always Have Wounded Selves: Moderating Impact of Job-worth on Burnout and Self-worth of Indian Call Centre Employees. Mukherjee, T., & Bhal, K. T. South Asian Journal of Human Resources Management, 4(1), 1-20

Conference Papers

  Value Relevance of Research and Development Reporting in India: Significance of Intangible Intensity. Kumari P., Mishra C. S. (2017); 5th PAN-IIM World Management Conference, Lucknow, India (Best Paper Award).
  A Qualitative Study of Inclusive Growth through Microfinance in India, 19th Bardhan A., Nag B. , Mishra C. S. (2017). International Conference on Economics and Finance Research, Paris.
  Equity Values and Prediction of Earnings with Disaggregation of Earnings in an Emerging Market. Pooja K., Mishra C. S. (2017). Financial Markets & Corporate Governance Conference, Wellington, New Zealand.
  Real vs. Acc rual - based Earnings Management: Do Indian Firms Prefer One Over the Other?. Das R. C., Mishra C. S., Rajib P. (2017). India Finance Conference, Bengaluru, India.
  Value Relevance of Aggregated and Disaggregated Earnings in India: Significance of Intangible Intensity. Kumari P., Mishra C. S. (2017). International Conference on Financial Markets and Corporate Finance, Kharagpur, India.

Journal Articles

  Competition,intellectual capital efficiency and firms' performance outcome in India: a structural equation modelling. Tripathy, Trilochan; Sahoo, Debadutta; Kesharwani, Ankit; Mishra, Ajay Kumar, International Journal of Learning and Intellectual Capital,13(1), 72-95.
  Size, value and momentum in stock returns: evidence from India. Das, Sudipta; Barai, P. Macroeconomics & Finance in Emerging Market Economies, 9(3), 284-302.
  Modeling and promoting organic food purchase. Ghosh, Sanjukta; Datta, B.; Barai, P. Journal of Food Products Marketing, 22(6), 623-642.
  Customer Relationship Management Theory and Research in the New Millennium, Directions for Future Research. Debnath, R; Datta, B. and Mukhopadhyay, S. Journal of Relationship Marketing 15 (2), 299-325.
  Return to General Education and Vocational Education & Training in Indian context: Policy implications. Chattopadhyay, Raghabendra; Ahmed, Tutan
International Journal of Educational Management, 30 (3), 370-385.
  Do security and privacy policies in B2B and B2C e-commerce differ? A comparative study using content analysis. Vakeel, K. A; Das, S.; Udo, G. J. & Bagchi, K. Behaviour & Information Technology, 36(4), 390-403.
  Labor Market Outcome for Formal Vocational Education and Training in India: Safety Net and Beyond. Ahmed, Tutan. IIMB Mgt. Review, 28 (2), 98-110.
  Socio-Economic Impact of VET: Are Students Interested in Joining Vocational Education and Training in India – In the context of Skilling Mission in India. Ahmed, Tutan. Preparation for the World of Work, 2016, Springer Fechmedien Wiesbaden, 331-344.

Book

  Optimization and Business Improvement Studies in Upstream Oil and Gas Industry. Chowdhury, S. John Wiley & Sons.

Journal Articles

  Price movement and trade size on the National Stock Exchange of India. Mishra, Ajay Kumar; McInish, Thomas, H.; Tripathy, Trilochan. Applied Economics, 47(45), 4847-4854.
  Macroeconomic Stress, Equity Market Liquidity Spirals and Markov Regime Switching. Mishra, Ajay Kumar; Tripathy, Trilochan. International Journal of Economics and Finance, 7(6), 179-192.
  Time-varying momentum return in Indian stock market. Tripathy, Trilochan; Ranajee; Mishra, Ajay Kumar. International Journal of Behavioural Accounting and Finance, 5(3), 203-241.
  U Shaped Curve for Job Search duration and Level of Education in India. Ahmed, Tutan. Indian Journal of Labor Economics, 58 (3), 433-449.
  Decline of formal vocationally trained manpower in India during past decade- an exploratory analysis. Ahmed, Tutan. India: Science and Technology, 3, Cambridge Univ. Press
  Capacity Building in Indian education. Ahmed, Tutan. Commodity Vision, 4(2), 14-22.